Sunday 10 June 2012

How to protect your business from online security threats

Nowadays the E-commerce is growing rapidly and even faster than expected. The consumers have realized that online shopping means the better selection, lower prices and easiness of use. That is why more and more digital stores are established in likely every niche. The number of offers becomes really huge and that leads to higher competition on any level and most notably in Google search results. Big and successful companies invest thousands of dollars in online and offline advertisement.
Online expenses include Google pay per click campaigns, search engine optimization, banner advertisement, video ads etc. The hardest part of that is receiving organic traffic from web search. If you target your web store for proper money keywords and region, it will send your website thousands of visitors every day. The visitors are of course your potential customers, so it’s your time to work on traffic conversion. After gaining popularity to your web store you would like to go ahead and not step back. But you as a business owner, should be well prepared to a variety of threats since your business creation. Let’s review the most common online security threats and find the way to secure your website.
Online security techniques are constantly evolving along with the abusers who try to develop theirs. Every E-commerce website gathers and stores customers’ information and this is your concern how you can avoid data loss and data theft. The security protocols should be properly installed to diminish the leakage of sensitive info. This includes the reliable authentication mechanism, fraudulent monitoring, data encryption techniques and data storage.
Your web server should be protected from DDoS – distributed denial of service attacks, any type of malware and virus. DDoS means spamming of your website with the huge amount of “rubbish” traffic that leads to web server productivity loss. In order to protect from DDoS, the most reliable way is using a DDoS protection service, that substantially reduces risks. Sure, there are ways to secure from web attacks yourself. You can use a number of software to monitor your online traffic and implement the techniques on your own web server to filter the real traffic and spam traffic. But using a specific service is hands free. So, you can find cheap DDoS protection service provider and pay a moderate fee for your website 24/7 protection. Building a protection shield around your Internet business project, remember that most shady techniques oriented on a simple human error and carelessness.

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